The eligibility rule, and why it changed
.eu is the only extension we sell whose restriction is set by legislation rather than by a registry's own policy. EURid vzw operates it from Diegem in Belgium under an appointment from the European Commission, and the eligibility test comes from Regulation (EU) 2019/517. That regulation widened the rule considerably: before it, the holder essentially had to be established or resident inside the Union, which cut off millions of EU citizens living abroad. Since 2 August 2021 citizenship of an EU member state, Iceland, Liechtenstein or Norway qualifies on its own, wherever the citizen happens to live.
For a Swiss buyer the widened rule is a mixed result. Switzerland is not in the European Union and, unlike Iceland, Liechtenstein and Norway, is not covered by the list EURid applies, so a Swiss AG or GmbH with no establishment elsewhere in the EEA cannot hold an .eu name however long it has traded into the Union. What often does work is the individual route, because a great many people resident in Switzerland hold the passport of a member state, and citizenship is now enough on its own. That has to be registered honestly as a private individual with the country of citizenship recorded, and it puts the name in a person's hands rather than the company's, which is a trade-off worth deciding deliberately rather than discovering later.
What EURid checks, and how we handle it
Registration is real time, but eligibility is not a one-off gate. EURid reserves the right to verify registration data and to run additional checks at any point, including long after the name is live, and it contacts the registrant directly from no-reply@eurid.eu with reminders and a deadline. The registrant completes the process in the My .eu portal. A name that fails verification can be suspended or deleted with no refund, and once the holder's country is outside the qualifying list the registry will not accept updates to the domain until the record is corrected. The Brexit round showed how firmly this is applied: non-compliant holdings were suspended on 1 January 2021 and withdrawn six months later.
As a reseller our part is narrow and we would rather be plain about it. We cannot verify anyone to EURid, we cannot register a name against data that does not qualify, and we will not offer a trustee arrangement for .eu because the registry's terms forbid proxy holding outright. What we do is check the handle against the four eligibility routes before submitting, record the country of citizenship correctly where that is the qualifying route, and forward registry correspondence promptly so a verification deadline is never missed by accident. Registration, renewal, transfer and restore prices are all shown live above before you commit.