Why .swiss is different from every other extension we sell
Almost every domain extension is a queue: the name is free, you pay, it is yours, and nobody checks anything. .swiss is not that. It is administered directly by the Federal Office of Communications, and the ordinance governing it treats a .swiss name as a scarce public resource allocated to a qualifying applicant rather than a product sold to a buyer.
The practical consequence is that a .swiss registration can be refused, and can be applied for by more than one party at once. Applications are published, there is a window in which a competing application for the same name can be filed, and where two eligible applicants want the same name OFCOM decides between them under the ordinance's criteria. Plan for that: if a .swiss name is part of a launch, start it well before the launch date.
Who can hold one, including what changed in 2024
At launch in 2016 .swiss was open only to businesses in the Swiss commercial register with both their registered office and their administrative premises in Switzerland, to public authorities and organisations under public law, and to Swiss associations and foundations. That excluded a large group of legitimate Swiss businesses — the architect, the lawyer, the therapist operating as an unregistered sole proprietorship — for no good reason.
The revision of the Ordinance on Internet Domains that came into force on 1 January 2024 fixed this. Private individuals who are Swiss or live in Switzerland can now apply, as can sole proprietorships not entered in the commercial register. The trade-off is the naming rule: a private applicant's domain must in principle contain a surname or another name recorded in the civil register, so a private individual cannot use the newly opened door to take a generic industry term.
Legal entities face the equivalent constraint. The name applied for has to show an objective connection to the applicant — typically the name under which the entity is registered, or a brand it owns. This is what stops .swiss becoming a land grab, and it is why the extension still means something eight years after launch.
What we do, and what you have to do
We submit and manage the application, hold the technical configuration, and handle renewals on the same annual cycle as everything else in your account. What we cannot do is make an ineligible applicant eligible, and we will tell you before you pay if we think an application will not clear rather than take the fee and let OFCOM refuse it.
Pricing above is live for registration, renewal, transfer and restore. It is worth budgeting .swiss alongside a .ch rather than instead of one: the .ch is what customers will type from memory, and the .swiss is what goes on the letterhead.